Introduction: Guaranteed purchase policy as a government support policy that has been implemented in Iran since 1989 for some products has faced issues and problems in the implementation for many years, which makes it necessary to review and evaluate the performance of the rural cooperative organization as the executive institution.
Materials and Method: This research aimed at identifying the issues and problems of the guaranteed purchase policy for wheat crop and investigating the factors affecting the beneficiaries’ satisfaction with this policy in Fars province of Iran in 2016. For this purpose, questionnaire completion method and sequential logit model were used.
Results and Discussion: According to the obtained results, the variables of satisfaction with agricultural job, speed of payment, proper treatment of employees and officials, quality of available inputs, method of measuring purity and percentage of product loss and considering the quality of the produced wheat crop had positive and significant coefficients. Therefore, an increase in each of these variables would increase the satisfaction with the guaranteed purchase plan.
Recommendations: Due to the fact that the quality variable of the available inputs tend to be significant, it is suggested that the relevant organizations monitor the inputs used to produce the desired products as well as the inputs have a high-quality level to produce a better product. Also, the government should determine the conditions and rules that the guaranteed purchase plan will include high quality products. This can motivate farmers to produce high quality products. On the other hand, the farmers who have better quality products should be encouraged by the government to be a model for other farmers.
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