اخبار و اعلانات

 آمار

تعداد نشریات282
تعداد نشریات سازمان80
تعداد شماره‌ها3,237
تعداد مقالات35,827
تعداد مشاهده مقاله54,128,923
تعداد دریافت فایل اصل مقاله93,313,824
بامدی, مجتبی, باسامی, احمد, ارتیاعی, فاطمه. (1401). تأثیر رفتار حمایت‌گرایانه بر رفتار خرید گردشگران نسبت به صنایع دستی روستایی (مورد مطالعه: صنایع دستی روستایی اورامانات تخت). سامانه مدیریت نشریات علمی, 25(2), 171-192. doi: 10.30490/rvt.2022.127835
مجتبی بامدی; احمد باسامی; فاطمه ارتیاعی. "تأثیر رفتار حمایت‌گرایانه بر رفتار خرید گردشگران نسبت به صنایع دستی روستایی (مورد مطالعه: صنایع دستی روستایی اورامانات تخت)". سامانه مدیریت نشریات علمی, 25, 2, 1401, 171-192. doi: 10.30490/rvt.2022.127835
بامدی, مجتبی, باسامی, احمد, ارتیاعی, فاطمه. (1401). 'تأثیر رفتار حمایت‌گرایانه بر رفتار خرید گردشگران نسبت به صنایع دستی روستایی (مورد مطالعه: صنایع دستی روستایی اورامانات تخت)', سامانه مدیریت نشریات علمی, 25(2), pp. 171-192. doi: 10.30490/rvt.2022.127835
بامدی, مجتبی, باسامی, احمد, ارتیاعی, فاطمه. تأثیر رفتار حمایت‌گرایانه بر رفتار خرید گردشگران نسبت به صنایع دستی روستایی (مورد مطالعه: صنایع دستی روستایی اورامانات تخت). سامانه مدیریت نشریات علمی, 1401; 25(2): 171-192. doi: 10.30490/rvt.2022.127835

تأثیر رفتار حمایت‌گرایانه بر رفتار خرید گردشگران نسبت به صنایع دستی روستایی (مورد مطالعه: صنایع دستی روستایی اورامانات تخت)

روستا و توسعه
مقاله 9، دوره 25، شماره 2 - شماره پیاپی 98، مهر 1401، صفحه 171-192    اصل مقاله (288.53 K)
نوع مقاله: مقاله پژوهشی
شناسه دیجیتال (DOI): 10.30490/rvt.2022.127835
نویسندگان
مجتبی بامدی* 1؛ احمد باسامی2؛ فاطمه ارتیاعی3
1نویسنده مسئول و دانش‌آموخته کارشناسی ارشد کارآفرینی و نوآوری در کشاورزی، دانشکده اقتصاد و توسعه کشاورزی، دانشگاه تهران، تهران، ایران.
2دانش‌آموخته دکتری ترویج کشاورزی، دانشکده اقتصاد و توسعه کشاورزی، دانشگاه تهران، تهران، ایران.
3استادیار گروه ترویج و آموزش کشاورزی مجتمع آموزش عالی سراوان، سراوان، سیستان و بلوچستان.
چکیده
علی­ رغم اهمیت صنایع دستی در اقتصاد روستایی، این صنایع در بسیاری از مناطق کشور از جمله روستای اورامانات تخت جایگاه اولیه خود را از دست داده است. از جمله راهکارهای حل این مسأله بهبود بازار صنایع دستی است. با توجه به اینکه گردشگران در مناطق روستایی گردشگرپذیر، خریداران اصلی صنایع دستی هستند، بررسی رفتار خرید آن­ها می­تواند به بهبود بازار صنایع دستی کمک کند. از­این­ رو پژوهش حاضر با هدف بررسی نقش عوامل مرتبط با رفتار حمایت­ گرایانه بر رفتار خرید صنایع دستی از سوی گردشگران انجام شد. جامعه آماری پژوهش گردشگرانی بودند که در خرداد ماه 1399 به روستای اورامانات تخت در شهرستان سروآباد واقع در استان کردستان سفر کرده بودند (300 =N). تعداد 173 گردشگر به­ عنوان نمونه با استفاده از جدول کرجسی و مورگان و به صورت نمونه­ گیری در دسترس انتخاب شدند. ابزار گردآوری داده­ ها پرسشنامه بود که روایی آن به سه صورت روایی شکلی، سازه (توسط استادان دانشگاه) و تشخیصی و همچنین پایایی آن به دو صورت پایایی ترکیبی و آلفای کرونباخ مورد تأیید قرار گرفت. نتایج حاصل از تحلیل داده­ ها نشان داد عوامل مرتبط با رفتار حمایت­ گرایانه (نگرانی همدلانه، شباهت ادراکی، میهن­ پرستی محلی و نگرانی اجتماعی) اثر مثبت و معنی ­دار بر نگرش گردشگران نسبت به صنایع دستی روستایی دارند. همچنین نگرش، اثر مثبت و معنی­ داری بر قصد و رفتار خرید گردشگران نسبت به صنایع دستی روستایی داشت. ازاین­ رو پیشنهاد می­ شود بستر لازم برای برانگیختن رفتار حمایت­ گرایانه گردشگران در راستای حمایت از صنایع دستی روستایی از طریق رسانه ­های مختلف فراهم شود.
کلیدواژه‌ها
میهن‌پرستی‌ محلی؛ شباهت ادراکی؛ گردشگری روستایی؛ نگرانی اجتماعی؛ اورامانات؛ کردستان
عنوان مقاله [English]
The Effect of Helping Behavior on Tourists' Buying Behavior towards Rural Handicrafts (Case study: Oramanat Takht Rural Handicrafts)
نویسندگان [English]
M. Bamadi1؛ A. basami2؛ F. ertiaei3
1Corresponding Author, MSc Graduate in Entrepreneurship and Innovation in Agriculture, Faculty of Agricultural Economics and Development, University of Tehran, Karaj, Iran.
2PhD in Agricultural Extension, Faculty of Agricultural Economics and Development, University of Tehran, Karaj, Iran.
3Assistant Professor of the Department of Agricultural Extension and Education, Faculty of Agricultural and Natural Resources, Higher Educational Complex of Saravan, Saravan, Sistan and Baluchestan.
چکیده [English]
Despite the importance of handicrafts in the rural economy, these industries have lost their initial position in many parts of the country, including the village of Oramanat Takht. One of the solutions to this problem is to improve the handicraft market. Given that tourists are the main buyers of handicrafts in touristic rural areas, investigating their buying behavior can help improve the handicraft market. Therefore, the present study was conducted to investigate the role of factors related to helping behavior on tourists' buying behavior towards rural handicrafts. The statistical population of the study was tourists who had traveled to Oramanat Takht village in Sarvabad county located in Kurdistan province in June of 2020 (N= 300). Using a table of Karajsi and Morgan and Convenience Sampling method 173 tourists were selected as sample. The data-gathering tool was a questionnaire, which its validity was evaluated in three ways: Form, construct (By university professors) and discriminant; and its reliability were investigated through the composite reliability and Cronbach's alpha Using SmartPLS software. The results of data analysis showed that the factors related to helping behavior (Empathic concern, Perceived similarity, Local patriotism, and Social concern) have positive and significant impact of on tourists' attitude towards rural handicrafts. In addition, attitude towards handicrafts had a positive and significant effect on the intention and buying behavior of tourist towards rural handicrafts. Therefore, it is suggested that the necessary platform be provided to stimulate the helping behavior of tourists in order to support rural handicrafts through various media.
کلیدواژه‌ها [English]
Local Patriotism, Perceived Similarity, Rural Tourism, Social Concern, Oramanat. Kurdistan
مراجع
  1. Ahmadi, M.R., Mirdrikwandi, R. and Hassani, M. (2020). Supportive behavior and its methods from the perspective of the Qur'an and psychology. MARIFAT Journal System, 29(8): 67-78. (Persian)
  2. Ajzen, I. (2005). Attitudes, personality, and behavior. UK: McGraw-Hill Education.
  3. Amini, P. (2014). The impact of tourism on employment (The case study: Orman village, Kurdistan province). Master Thesis of Geography and Tourism Planning, Islamic Azad University. (Persian)
  4. Bachleda, C., Fakhar, A. and Hlimi, L. (2012). Sunscreen purchase intention amongst young Moroccan adults. International Journal of Academic Research in Business and Social Sciences, 2(5): 132-150.
  5. Bianchi, C. (2017). Exploring urban consumers’ attitudes and intentions to purchase local food in Chile. Journal of Food Products Marketing, 23(5): 553-569.
  6. Bianchi, C. and Mortimer, (2015). Drivers of local food consumption: A comparative study. British Food Journal, 117(9): 2282-2299.
  7. Bierhoff, H.W., Klein, R. and Kramp, P. (1991). Evidence for the altruistic personality from data on accident research. Journal of personality, 59(2): 263-280.
  8. Bosworth, G. (2012). Characterising rural businesses–tales from the paperman. Journal of Rural Studies, 28(4): 499-506.
  9. Brocato, E.D., Voorhees, C.M. and Baker, J. (2012). Understanding the influence of cues from other customers in the service experience: A scale development and validation. Journal of retailing, 88(3): 384-398.
  10. Choe, J.Y.J. and Kim, S.S. (2018). Effects of tourists’ local food consumption value on attitude, food destination image, and behavioral intention. International Journal of Hospitality Management, 71: 1-10.
  11. Choi, C. and Mattila, A.S. (2016). The effects of other customers’ dress style on customers’ approach behaviors: The moderating role of sense of power. Cornell Hospitality Quarterly, 57(2): 211-218.
  12. Clary, E.G., Snyder, M., Ridge, R.D., Copeland, J., Stukas, A.A., Haugen, J. and Miene, P. (1998). Understanding and assessing the motivations of volunteers: A functional approach. Journal of personality and social psychology, 74(6): 1516-1530.
  13. Davis, M.H. (2006). Empathy. Handbook of the sociology of emotions. New York: Springer.
  14. Divsalar, A. (2016). The role of handicrafts in rural tourism economy case: Foothill villages of Behshahr county. Journal of Space economy and rural, 5(6): 161-174. (Persian)
  15. Du, X. and Hao, J. (2018). Moral stories emphasizing actors’ negative emotions toward their nonhelping behavior promote preschoolers’ helping behavior. Journal of experimental child psychology, 168: 19-31.
  16. Everson, N., Levett-Jones, T. and Pitt, V. (2018). The impact of educational interventions on the empathic concern of health professional students: A literature review. Nurse education in practice, 31: 104-111.
  17. Fallah, M.R. (2018). Identifying drivers affecting micro-business development in rural home business. New Marketing Research Journal, 8(3): 119-140. (Persian)
  18. Forouzani, M. and Mardani Najafabadi, M. (2021). Ranking of entrepreneurial enterprises in rural areas of Dezful county. Journal of Entrepreneurial Strategies in Agriculture, 7(14): 43-56. (Persian)
  19. Goodarzi, M., Maleki, S. and Arianpur, A. (2020). Application of FDEMATEL approach to formulate and prioritize the handicrafts development strategies in villages of Khuzestan provice of Iran. Village and Development, 23(2): 29-62. (Persian)
  20. Granzin, K.L. and Olsen, J.E. (1998). Americans’ choice of domestic over foreign products: A matter of helping behavior? Journal of Business Research, 43(1): 39-54.
  21. Granzin, K.L. and Painter, J.J. (2000). Non-demographic versus demographic determinants of “buy domestic” activities in two nations. Journal of Global Marketing, 13(4): 73-92.
  22. Hanks, L., Line, N. and Kim, W.G.W. (2017). The impact of the social servicescape, density, and restaurant type on perceptions of interpersonal service quality. International Journal of Hospitality Management, 61: 35-44.
  23. Hanks, L., Line, N. and Yang, W. (2017). Status seeking and perceived similarity: A consideration of homophily in the social servicescape. International Journal of Hospitality Management, 60: 123-132.
  24. Hardin, R. (1993). Altruism and mutual advantage. Social Service Review, 67(3): 358-373.
  25. Hosseinnia, E., and Shoja, B. (2017). The role of handicrafts in the sustainable development of rural tourism with an emphasis on indigenous knowledge. International Journal of Geography and Geology, 6(1): 1-7.
  26. Hwang, J., and Han, H. (2015). Understanding other customer perceptions in the private country club industry. Asia Pacific Journal of Tourism Research, 20(8): 875-896.
  27. Hyun, S. S., and Han, H. (2015). Luxury cruise travelers: Other customer perceptions. Journal of Travel Research, 54(1): 107-121.
  28. Javalgi, R.G., Khare, P., Gross, A.C. and Scherer, R.F. (2005). An application of the consumer ethnocentrism model to French consumers. International Business Review, 14(3): 325-344.
  29. Kotler, P. and Armstrong, G. (2016). Principles of marketing sixteenth edition: Global edition. England: Pearson Education Limited.
  30. Lazarus, R.S. and Lazarus, R.S. (1991). Emotion and adaptation: Oxford University Press on Demand.
  31. Lee, S., Joo, D., Lee, C.-K., and Woosnam, K. M. (2020). Korean DMZ tourists' perceived similarity and shared beliefs in predicting place attachment and support for tourism development. Journal of Destination Marketing and Management, 18: 100467.
  32. Liao, F., Liao, G., Lee, J., and Ji, Y. (1999). The research on the development of helping concept and behavior of children with different objects. Psychological Development and Education, 15: 19-22.
  33. Line, N. D., Hanks, L., and Kim, W. G. (2018). An expanded servicescape framework as the driver of place attachment and word of mouth. Journal of Hospitality and Tourism Research, 42(3): 476-499.
  34. Moon, Y. (2003). Don’t blame the computer: When self-disclosure moderates the self-serving bias. Journal of Consumer Psychology, 13(1-2): 125-137.
  35. Niezink, L. W., Siero, F. W., Dijkstra, P., Buunk, A. P., and Barelds, D. P. H. (2012). Empathic concern: Distinguishing between tenderness and sympathy. Motivation and emotion, 36(4): 544-549.
  36. Noorbakhsh, S.M. and Akbarpour Saraskanroud, M. (2012). Strategies to deal with rural-urban migration using Swat model: Case study Kohsar rural district of Hashtroud township. Journal of Community Development (Rural and Urban Communities), 3(2): 127-142. (Persian)
  37. Paidar, A. (2016). Identify and prioriting the determinants of flourishing handicrafts Baluch (Case study: Rural areas in Qasr-e Qand county). Journal of Research and Rural Planning, 5(3): 215-229. (Persian)
  38. Paul, J., Modi, A. and Patel, J. (2016). Predicting green product consumption using theory of planned behavior and reasoned action. Journal of retailing and consumer services, 29: 123-134.
  39. Preston, S.D. and De Waal, F.B (2002). Empathy: Its ultimate and proximate bases. Behavioral and brain sciences, 25(1): 1-20.
  40. Ramayah, T., Yeap, J.A.L. and Ignatius, J. (2013). An empirical inquiry on knowledge sharing among academicians in higher learning institutions. Minerva. 51(2): 131-154.
  41. Seitz, C.C. and Roosen, J. (2015). Does consumer ethnocentrism influence product knowledge? Food quality and preference, 43: 113-121.
  42. Sheppard, B.H., Hartwick, J. and Warshaw, P.R. (1988). The theory of reasoned action: A meta-analysis of past research with recommendations for modifications and future research. Journal of consumer research, 15(3): 325-343.
  43. Siemieniako, D., Kubacki, K., Glińska, E. and Krot, K. (2011). National and regional ethnocentrism: A case study of beer consumers in Poland. British Food Journal. 113(3): 404-418.
  44. Singh, A. and Verma, P. (2017). Factors influencing Indian consumers' actual buying behaviour towards organic food products. Journal of cleaner production, 167: 473-483.
  45. Skallerud, K. and Wien, A.H. (2019). Preference for local food as a matter of helping behaviour: Insights from Norway. Journal of Rural Studies, 67: 79-88.
  46. Snyder, M. and Omoto, A.M. (2007). Social action. In A.W. Kruglanski and E.T. Higgins (Eds.), Social psychology: Handbook of basic principles. The Guilford Press.
  47. Tangney, J.P., Stuewig, J. and Mashek, D.J. (2007). Moral emotions and moral behavior. Annual Review of Psychology, 58: 345-372.
  48. Torkestani, M., Dehdashti Shahrokh .Z. and Bakhshandeh, G. (2015). Factors influencing pattern on consumers' attitude and purchase intention toward imported Products. Journal of Business Management Perspectives (Management Perspective), 14(2): 49-67. (Persian)
  49. Ueasangkomsate, P. and Santiteerakul, S. (2016). A study of consumers’ attitudes and intention to buy organic foods for sustainability. Procedia Environmental Sciences, 34: 423-430.
  50. Vabø, M. and Hansen, H. (2016). Purchase intentions for domestic food: a moderated TPB-explanation. British Food Journal, 118(10): 2372-2387.
  51. Varmazyari, H., Imani, B. and Eghbali, J. (2019). Analysis of factors affecting the willingness of rural businesses owners to develop economic activities in rural areas. Village and Development, 22(85): 1-22. (Persian)
  52. Watson, J.J., and Wright, K. (2000). Consumer ethnocentrism and attitudes toward domestic and foreign products. European journal of Marketing.
  53. Yazdanbakhsh, P. (2012). Assessment of hand craft issues of Paveh and Ouramanat region. Thesis for the Master, Faculty of Agriculture and Natural Resources, Razi University. (Persian)
آمار
تعداد مشاهده مقاله: 396
تعداد دریافت فایل اصل مقاله: 282


counter
سامانه مدیریت نشریات علمی. طراحی و پیاده سازی از سیناوب