اولویت‌بندی شرکت‌های لبنی به کمک عناصر آمیخته بازاریابی براساس رضایت‌مندی مشتریان: مطالعه موردی شهرستان تبریز

1. Abdolvand, M.A. and Mohammadnia, A. (2007). Presentation and explanation of fuzzy approach in customer satisfaction assessment (case study of Rouzaneh dairy company). Marketing Management Magazine, 2(3): 1-28. (Persian)
2. Ahmad, S. and Rahman, H. (2015). The effects of marketing mix on consumer satisfaction: a literature review from Islamic perspectives. Turkish Journal of Islamic Economics, 2: 17-30.
3. Al-e-Ebrahim Dehkordi, B., Imanipour, N. and Nilipour Tabatabaei, A. (2014). Determining optimal marketing mix in new dairy industry using Group Analytic Hierarchy Process: a case study of promoting mix. International Management Conference, Challenges and Solutions. (Persian)
4. Alimohammadi, J., Safarzadeh, H. and Rastgar, A.A. (2012). Identification and prioritization of factors influencing longevity of valuable customers of the MELLAT bank with multi-criteria decision making. Master's Thesis, Islamic Azad University, Tehran Central Branch, Faculty of Management, Marketing Orientation. International Management Conference, Challenges and Solutions. (Persian)
5. Aziznia, F. and Shiri, A. (2014). The effect of effective properties of dairy distribution system on customer satisfaction. The 2^nd National Conference on the Study of Strategies for Promoting Issues of Management, Accounting and Industrial Engineering in Organizations. (Persian)
6. Bakhshi, F. and Roshan, A. (2017). Investigating the effect of customers' satisfaction on brand special value through the mediation of trustworthiness of brand customers in Astan Quds Razavi Food Industry. Commercial Business Review, 78: 85-97. (Persian)
7. Buyukozkan, G. and Guleryuz, S. (2016). An integrated DEMATEL-ANP approach for renewable energy resources selection in Turkey. International Journal of Production Economics, 182: 435-448.
8. Cheema, S., Durrani, A.B., Khokhar, F. and Tisman Pasha, A. (2015). Influence of green marketing mix and customer fulfillment: an empirical study. International Journal of Sciences: Basic and Applied Research, 24(6): 168-177.
9. Dagdeviren, M. and Yuksel, I.. (2010). A fuzzy analytic network process (ANP) model for measurement of the sectoral competititon level (SCL). Expert Systems with Applications, 37: 1005-1014.
10. Dehghani, M. and Boromand, N. (2016). Investigating and comparing factors affecting the quality of services provided by Puneh Shiraz food industry from customers' point of view. Master's Thesis, Industrial-Financial Management, Islamic Azad University, Najafabad Branch. (Persian)
11. Dong-Shang, Ch., Sheng-Hung, Ch., Chia-Wei, H., Allen, H. and Gwo-Hshiung, T. (2015). Evaluation framework for alternative fuel vehicles: Sustainable Development Perspective. Sustainability, 7: 11570-11594.
12. Faris Abdullah, K.F., Abdullah, T. and Abdullah, M. (2016). Effects of marketing mix on customer satisfaction: empirical study on tourism industry in Malaysia. International Journal of Applied Research, 2(2): 357-360.
13. Firuzian, M., Mohammadian, M. and Ghafourian, H. (2007). Weighting and ranking factors affecting relative satisfaction of customers in automotive industry using analytical hierarchy process (AHP). Culture of Management, 4(13): 37-64. (Persian)
14. Golcuk, I. and Baykasoglu, A. (2016). An analysis of DEMATEL approaches for criteria interaction handling within ANP. Expert Systems with Applications, 46: 346-366.
15. Hassanzadeh, M. and Shahraki, M. (2017). The effect of green marketing mix on brand equity (case study: Kaleh products). Quarterly Journal of New Research in Management and Accounting, 7: 195-220. (Persian)
16. I-Shuo, Ch. (2016). A combined MCDM model based on DEMATEL and ANP for the selection of airline service quality improvement criteria: a study based on the Taiwanese airline industry. Journal of Air Transport Management, 57: 7-18.
17. Kamali, M. and Hodavand, M. (2017). Investigation of effective components in effective direction of quality in customers' satisfaction (case study of Hamedan Food Industry). Second National Congress on Sustainable Development Strategies in Science and Technology Development Sector. (Persian)
18. Ketabi, F. (2012). The effect of the marketing mix of services to attract customers' banks (case study: Tejarat Bank, branches of Kermanshah province). Journal of Basic and Applied Scientific Research, 2(9): 8632-8639.
19. Maheswari, R. and Nagamuthu, G. (2014). The impact of marketing mix on the consumer experience in fast food industries. International Journal of Research and Development – A Management Review (IJRDMR), 3(2).
20. Mohideen Bawa, M.I., Shameem, A.L.M. and Riswan, A. (2015). The impact of marketing mix on customer satisfaction towards laptop industry. ResearchGate. Available at:

https://www.researchgate.net/publication/289251185_The_impact_of_marketing_mix_on_customer_satisfaction_towards_laptop_industry

1. Mombini, H and Yazdani-Chamzini, A. (2015). Providing a new method for prioritizing investment strategies in the private sector of Iran. Quarterly Journal of Investment Knowledge, 3(11): 259-289. (Persian)
2. Mustawadjuhaefa, Basrimodding, Muh.Jobhaarbima and Ilhamlabbase (2017). Marketing mix and service quality effect on costomer satisfaction and loyalty of Toyota cars. Quest Journals. Journal of Research in Business and Management, 5(2): 13-23.
3. Navvabpour, S. (2014). Nutrition and health information base. Available at: http://behsite.ir./ (Persian)
4. Niharika. (2015). Effect of marketing mix on customer satisfaction. International Journal of Science, Technology & Management. 4(01), May 2015.
5. Norsyaheera, A.W. and Lailatul-Faizah, A.H. (2016). The influence of marketing mix and customer satisfaction on customer loyalty among hijab consumers. Advances in Business Research International Journal. Available at: https://www.academia.edu/20074912/The_influence_of_ marketing_mix_and_customer_satisfacation_on_customer_loyalty_among_Hijab_consumers
6. Ou Yang, Y.P., Shieh, H.M. and Tzeng, G.H. (2013). A VIKOR technique based on DEMATEL and ANP for information security risk control assessment. Information Sciences, 232: 482-500.
7. Pourdehghan, A. (2015). Impact of marketing mix elements on brand loyalty: a case study of mobile phone industry. Marketing and Branding Research,2: 44-63. (Persian)
8. Rafati, J., Aghamusi, R. and Naami, A. (2013). Investigating the effect of loyalty on the buy again of dairy products by customers. Journal of Economics and Business, 3(1) (Successive 4): 11-22. (Persian)
9. Rezvani, M. and Mehrnia, S. (2014). Modeling the brand special value of customer-oriented based on promotion mix elements (case study: dairy companies active in Tehran market). Journal of Research in New Marketing, 4(13): 23-40. (Persian)
10. Raj, A. (2012). The effect of marketing mix and costomer perception on brand loyalty. IOSR Journal of Business and Management (IOSRJBM), 4(2): 1-11.
11. Saaty, T.L. (1980). The analytic hierarchy process. New York: McGraw- Hill.
12. Sadeghpour, A. (2014). An analysis of factors affecting the failure of some new dairy products and providing effective strategies on using the marketing mix pattern (case study: Kaleh company). National Conference on Business Management: Business Entrepreneurship and Knowledge Economy.. (Persian)
13. Salar, J. (2009). The relationship between marketing mix and consumer behavior. Tadbir Monthly, No. 176. (Persian)
14. Samadi, M. (2009). Investigating and determining the appropriate promotion mix for dairy products using multi-criteria decision making (MCDM). Agricultural Economics and Development, 16(64): 97-117. (Persian)
15. Sarboland, Kh., Maboudi-Izadi, R. and Abedi, M. (2014). The effect of marketing mix on customer satisfaction in Ardabil dairy companies. First National Business Management Conference. (Persian)
16. Serajzadeh-Fard, A. and Miladian, H. (2017). The effect of green marketing on customer satisfaction of Ramak dairy products. 3^rd National Conference on Key Issues in Management and Accounting Sciences. (Persian)
17. Sina, M. and Nazari, M. (2016). The effect of price dimensions on loyalty (case study: Iranian dairy industry). Master's Thesis, Faculty of Management and Accounting, University of Tehran. (Persian)
18. Sohrabi, M., Farsijani, H. and Hosseini, H. (2011). Investigating the role of factors affecting customer satisfaction for competitive organizations (case study: food industry in Mahram company). Master's Thesis, Social Sciences and Management University of Alborz Province. (Persian)
19. Tahery, M., Abbaspour, R.A. and Alavipanah, S.K. (2014). Multi criteria decision making based on DEMATEL and ANP techniques to select the optimum location for cemeteries, Isfahan City, Iran. Journal of Environmental Studies, 40(2): 463-480. (Persian)