اخبار و اعلانات

 آمار

تعداد نشریات282
تعداد نشریات سازمان80
تعداد شماره‌ها3,262
تعداد مقالات36,058
تعداد مشاهده مقاله55,181,276
تعداد دریافت فایل اصل مقاله94,181,781
Karim, Mohammad Hossein, Karbasi, Alireza, Mohamadzadeh, Sayed Hossein. (1399). Marketing Strategies and Export of Iranian Medicinal Plants. سامانه مدیریت نشریات علمی, 9(1), 101-111. doi: 10.22092/jmpb.2020.122080
Mohammad Hossein Karim; Alireza Karbasi; Sayed Hossein Mohamadzadeh. "Marketing Strategies and Export of Iranian Medicinal Plants". سامانه مدیریت نشریات علمی, 9, 1, 1399, 101-111. doi: 10.22092/jmpb.2020.122080
Karim, Mohammad Hossein, Karbasi, Alireza, Mohamadzadeh, Sayed Hossein. (1399). 'Marketing Strategies and Export of Iranian Medicinal Plants', سامانه مدیریت نشریات علمی, 9(1), pp. 101-111. doi: 10.22092/jmpb.2020.122080
Karim, Mohammad Hossein, Karbasi, Alireza, Mohamadzadeh, Sayed Hossein. Marketing Strategies and Export of Iranian Medicinal Plants. سامانه مدیریت نشریات علمی, 1399; 9(1): 101-111. doi: 10.22092/jmpb.2020.122080

Marketing Strategies and Export of Iranian Medicinal Plants

Journal of Medicinal plants and By-products
دوره 9، شماره 1، تیر 2020، صفحه 101-111    اصل مقاله (886.89 K)
نوع مقاله: Research Article
شناسه دیجیتال (DOI): 10.22092/jmpb.2020.122080
نویسندگان
Mohammad Hossein Karim* 1؛ Alireza Karbasi2؛ Sayed Hossein Mohamadzadeh3
1Department of Resource Economics, Kharazmi University, Tehran, Iran
2Professor of Agricultural Economics, Ferdowsi University of Mashhad
3PhD in Agricultural Economics, Ferdowsi University of Mashhad
چکیده
In order to reduce dependence of Iranian economy on crude oil exports and shift to a multipurpose export economy, export policy orientations should be changed to the benefit of exporting non-oil goods, including agricultural exports. Share of the agricultural sector in non-oil exports to Iran shows that this trend is declining. Therefore, attention should be paid to the expansion of this sector's exports. Statistics and time series of the past years shows that despite Iran's good rank in the production and cultivation level of medicinal plants, the export status of these products is not in a good position. Among the agricultural products, medicinal plants are one of the most important agricultural export items in Iran which play a great role in creating added value for the agricultural sector. The purpose of this study is to investigate the role of marketing strategies on export of Iranian medicinal plants. Necessary data were collected from 30 herbal exporting companies for 2011 – 2017, using simple random sampling. Due to the combined nature of the data collected and the export impact of its amount in previous years, the dynamic panel model was chosen as the superior model. On the other hand, this study attempts to identify the strengths, weaknesses, threats and opportunities for export of medicinal plants. The results showed that differentiation strategies, market development and product development have positive and significant impact on export performance of exporting companies. Market penetration strategy, although not statistically significant, also varies with the export value of medicinal plants.

تازه های تحقیق

 

 

کلیدواژه‌ها
Medicinal Plants؛ Agricultural export؛ Dynamic panel model
مراجع
  1. Karim Koshteh MH. Extracting the contingency curve of fuel cost-pollution the issue of environmental economic burden distribution. J Advanced Res in Law & Econ. 2017;8:2454-2463.
  2. Karim Koshteh MH. Strategic planning for sustainable tourism development in central Zagros mountains. J Econ & Management Perspectives. 2018;12:39-47.
  3. Vilere MP. Effects of export assistance and distributor support on the performance of SMEs: The Case of Portuguese Export Venn- tares. Inter Small Business J. 2008;27:12-29.
  4. Karim MH. Global financial crisis impact on gold market in Iran, International j humanities & cultural studies (EBSCO). 2015;2:1020-1028.
  5. Karim, M.H. Using Logit model in determining the role of agricultural cooperatives in crop insurance demand in Saravan area (Sistan & Baluchestan), DAV. International J Sci. 2015;4:91-96.
  6. Karim, MH, Karim ME, Safdari M, Arabi H (2017) Evaluation of human resources re-engineering and knowledge management processes on the economy of Sirjan free trade zone (Iran). Inter J Business & Econ Affairs (IJBEA). 2017;2:127-134.
  7. Majlis Research Center, Expert Report. 2016.
  8. World Trade Organization Reports. 2016.
  9. Sheyba A, Olkk onen R, Mitr onen L, Kajalo S. Market Sensing Capability and business performance of retail entrepreneurs”. Contemporary Management Res j. 2014;4:219-236.
  10. Karim Koshteh MH. Greening the desert "agro-economic impact of India Gandhi of Rajasthan”; Renaissance Publication, New Delhi-India. 1995.
  11. Karim MH, Danesh Jafari D, Hashemi Z. Resistive economy and rural-urban migration (Iran and Indian Experience), overall growth & development, New Delhi-India. 2017.
  12. Ministry of Agriculture Jihad. Surface cultivation and production of garden products. Agricultural Statistics. 2016.
  13. Ministry of Agriculture Jihad. Agricultural statistics, planning and support deputy. 2016.
  14. Mohammadzadeh H, karbasi A, Mohammadi H. Factors affecting the choice of strategies for entering the foreign market of medicinal plants. J Agric Econ & Develop. 2019;32:112-142.
  15. Musteen  M, Datta  D, Herrmann P. Ownership structure and CEO compensation: Implications for the choice of foreign market entry modes. J International Business Studies.2009;40:321-338.16. 
  16. Najafi A, Karbasi A, Mohammadzadeh H. Investigating the factors affecting the import of vegetable seeds to Iran and selected countries. J Agric Econ and Development. 2019;33:78-91.
  17. Lund S, Walsh P. SWOT and AHP hybrid model for sport marketing outsourcing using a case of intercollegiate sport. Sport Management Review. 2008;14:361-369.18.    
  18. Tehrani E, Razini A. Investigating and analyzing diversity in the export markets of Iran in different provinces. J Business Studies. 2017;11:187-209.
  19. Karim MH, Valitabar Y, Memarian H. Emission and environmental goals in decision making modeling for load dispatch. Pollution. 2020;6:591-501
  20. Karim MH, Hosseini SB, Farooq A, Arabi H, Takroosta A. A strategic review on economic dispatch distribution and environmental considerations. Restaurant Business. 2019;118:166-176.
  21. Karim MH, Sardar Sharaki A. The Economic Evaluation of Efficiency of Pomegranate Growers in Khash City, Iran. Econ. 2018;23:191-207.
  22. Hunger J, Wheelmen TL. Essentials of Strategic Management. 2thEdition. Upper Saddle River N. J.: Prentice-Hall. 2015.
  23. Karim MH. Prediction of Iran’s GDP by Using Autoregressive Moving Average Model, ACTA Scientific Agriculture.2019;1:158-162.
  24. Karim MH, Hosseini SB, Farooq A, Kochekzade S, Delfan M. A Study on  Causal Relationship Between Sugar Beet Supply and Sugar Price - Sustainability Issues and Opportunities, GIS Business. 2019;14:445-462.
  25. Bahador A, Mosavi SH, Khalilian S. The effect of macroeconomic variables on saffron exports. Agric Economy. 2018;13:27-45.
  26. Tsang E. Influences on foreign ownership level and entry mode choice in Vietnam. Inter Business Review. 2005;14: 441-463.
  27. Kushwaha G. Agrawal S. Effect of export experience and market scope strategy on export performance in India. Inter Business Rev J. 2015;22:80-95.
  28. Wilkinson M, Nguyen N. A Contingency Model of Export Entry Mode performance. Australasian Marketing J. 2003;4:11-38.
  29. Wu W, Lee YT, Tseng ML, Chiang YH. Data Mining for Exploring Hidden Patterns Between and Its Performance. KnowledgeBased Systems. 2010;23:397-401.
  30. Anselin L, Le Gallo J, Jayet H. Spatial Panel Econometrics, in the Econometrics of Panel Data, Edithed by Laslo Matyas and Patrick Semester, Springer. 2005.
  31. Anselin L. Geode 0.9 User’s Guide. Spatial Analysis Laboratory (SAL). Department of   Agricultural and Consumer Economics, University of Illinois, Urbana-Champaign, IL. 2006.
  32. Lee H, Yang T, Chen Ch, Chen Y. A fuzzy hierarchy integral  analytic expert decision process in  evaluating foreign investment entry mode  selection for Taiwanese bio-tech firms, Expert Systems with Applications J. 2011;38:3304-3322.
  33. Li T. Reviving traditions in research on international market entry. Advances Inter Marketing. 2003;14:1-8.
  34. Karim Mh. Determination of technical efficiency by parametric method in pomegranate gardens at sistan region-Iran. Inter J Agronomy & Plant Production. 2013;4:1672-1678.
  35. Karim MH, Shahraki G, Hashemi A. Pricing water in the irrigation network of Sistan province. Inter J Agric & Crop Sci. 2012;4:1039-1044.
  36. Madsen T. Successful export marketing management: some empirical evidence, Inter Marketing Rreview J. 2005;44:41-57.
  37. Kohansal M, Dehghani M, Rashidi F, Esfaniari S. Investigating the export status of medicinal plants with a comparative advantage approach, the structure of the world market and Iran's trade plan. Agric Economics. 2019;13:133-160.
  38. Karim MH. Agricultural water reforms versus climate changes. Basic Res J Agric Sci Review. 2014;3:06-12.
  39. Karim M. H. Socio-economic role of agricultural cooperatives in S&B province. Inter J Farming & Allied Sci. 2013;2:704-711.


 
 
 

 

 

 

 

 

 

 

 

آمار
تعداد مشاهده مقاله: 1,908
تعداد دریافت فایل اصل مقاله: 2,308


counter
سامانه مدیریت نشریات علمی. طراحی و پیاده سازی از سیناوب