| تعداد نشریات | 286 |
| تعداد نشریات سازمان | 84 |
| تعداد شماره‌ها | 3,005 |
| تعداد مقالات | 33,632 |
| تعداد مشاهده مقاله | 44,511,262 |
| تعداد دریافت فایل اصل مقاله | 30,300,630 |
اولویت بندی عوامل موثر بر رقابت پذیری مبلمان کلاسیک با فرایند تحلیل شبکه‌ای (مطالعه موردی استان تهران) | ||
| تحقیقات علوم چوب و کاغذ ایران | ||
| مقاله 3، دوره 33، شماره 2 - شماره پیاپی 63، تیر 1397، صفحه 179-195 اصل مقاله (289.76 K) | ||
| نوع مقاله: مقاله پژوهشی | ||
| شناسه دیجیتال (DOI): 10.22092/ijwpr.2018.110766.1420 | ||
| نویسندگان | ||
| محمد غفرانی* 1؛ زهرا محمد مرادی2 | ||
| 1دانشیار دانشگاه شهید رجائی | ||
| 2کارشناسی ارشد علوم و تکنولوژی صنایع چوب، دانشکده مهندسی عمران، دانشگاه تربیت دبیر شهید رجایی | ||
| چکیده | ||
| در دنیای ناپایدار اقتصادی امروز، تولید پایدار و افزایش سطح کمی و کیفی محصولات، جهت حفظ بقاء و رقابت پذیری در بازار داخلی و خارجی الزامی‌ست. بگونه‌ای که در صورت عدم توجه، امکان رقابت‌پذیری در بازارهای منطقه‌ایی و بین المللی وجود نخواهد داشت. بدین جهت در این پژوهش، با بهره‌مندی از نظرات متخصصین و تولیدکنندگان خبره این صنعت مبلمان به شناسایی و اولویت بندی عوامل موثر بر رقابت‌پذیری مبلمان کلاسیک پرداخته شد. شاخص‌های مورد بررسی در این پژوهش شامل 5 شاخص اصلی و 17 زیرشاخص بودند که با بکارگیری فرایند تحلیل شبکه‌ای اولویت‌بندی و درجه اهمیت شاخص‌ها و زیر شاخص‌ها تعیین و با کمک روش دیمتل روابط علی و معلولی شاخص‌ها بررسی شد. نتایج حاصل از بررسی‌های صورت گرفته نشان داد شاخص‌های اصلی مدیریت تولید و فروش، تضمین کیفیت و سبک طراحی وخلاقیت به ترتیب دارای بالاترین وزن نرمال بودند و زیر شاخص بروز بودن ماشین آلات و فناوری، قیمت مناسب و ماندگاری برند به ترتیب اولویت اول تا سوم تاثیرگذاری بر رقابت‌پذیری مبلمان کلاسیک را بدست آوردند. | ||
| کلیدواژه‌ها | ||
| روش دیمتل؛ تحلیل شبکه ای؛ رقابت پذیری؛ قیمت مناسب؛ فناوری روز؛ تضمین کیفیت | ||
| عنوان مقاله [English] | ||
| Identification and Prioritization of factors affecting competitiveness of Classic Furniture by using ANP (Case study: Tehran Province) | ||
| نویسندگان [English] | ||
| mohamad ghofrani1؛ Zahra Mohammad Moradi2 | ||
| 1Teacher Training Shahid Rajai | ||
| 2M.Sc., Wood Science and Technology Department, The Faculty of Civil Engineering, Shahid Rajaee Teacher Training University | ||
| چکیده [English] | ||
| Nowadays, Due to the unstable world economy, to survive and create competitiveness in domestic and overseas market, sustainable production and increases in quality and quantity of products is needed, In case of no attention, the possibility of competitiveness in regional and international markets will not occur. Therefore, in this study, with cooperation of experts and industry manufacturers’ expertise determination and ranking of factors affecting classic furniture was determined by using analytical network process and DEAMATEL techniques. 5 main and 17 sub-indexes parameters examined in this study and by using analytical network process the importance of prioritizing criteria was determined and cause and effect relationships between indicators was evaluated by DEAMATEL techniques. The results showed that, the main indicator of production and sales management, quality assurance, design style and creativity have the highest normal weight and the sub-indices of the modernity of machines and technology, reasonable price and Brand longevity respectively, are the three top priorities to impact on the competitiveness of classic furniture. | ||
| کلیدواژه‌ها [English] | ||
| DEAMATEL technique, analysis network process, competitiveness, reasonable price, technology, quality assurance | ||
| مراجع | ||
|
-Aaker, D.A.,1991. Building Strong Brands. The Free Press, New York, 35-71. -Alizadeh, H., Faezipour, M., Azizi, M. and Ziaie, M., 2014. Determining the Effective Indices on Export Development of Iran’s Office Furniture There by analytical hierarchy process (AHP(. Iranian journal of Wood and paper Science research, 5(2):117-128. -Amiri, H., 2007. Furniture industry situation in Iran, Iran Wood & Paper Indstry Magazine, 24:18-26. -Association of Iran Wood industries employers,. The import and export of furniture for 91-94 year. -Azizi, M., Mohebbia, N. and DeFelice, F., 2016. Evaluation of Sustainable Development of Wooden Furniture Industry Using Multi criteria Decision Making Method, Agriculture and Agricultural Science Procedia, 8:387 – 394. -Chioveanu, I., 2005. Advertising, Brand Loyalty and Pricing.Games and Economic Behavior, 64:68-80 -Dusil, F., The furniture industry skills at the University of Rosenheim Germany, Journal of Wood and Paper Industries. 80:42. -Farshchi, V. and Ghofrani, M., 2016. Assessment of market development factors affecting classic furniture (Case Study in Qom), J. of Wood & Forest Science and Technology, 23(3):89-106 -Fathollahzade, A., Amiri, S., Doost Hosseini, K. and Faezipoor, M., 2006. A Study Of International Trade Of Furniture In Iran Case. Journal of Iranian Natural Resources, 58(4): 24-37. -Ghodsi poor, H., 2002, Multiple Criteria Decision Making, MCDM, Amirkabir University Of Technology, Fifth Edition,16. -Ghofrani, M. and Rahimi, F., 2011. The Impress and importance of training human resources in the development of the furniture industry of Iran. Wood and Paper Industries, 62(10):43-48. -Ghofrani, M., Farshchi, V. and Azizi, M., 2014. Investigate and identify the indicators of customer loyalty to the brand in the furniture industry by AHP.Iranian journal of Wood and paper Science Research, 29(2):310- 323. -Gholamiyan, H. and Taghiyari, H.R., 2009. Standardization of wooden furniture design, with ergonomic body, The Second International Conference on the World Trade Furniture, Interior Design and Decoration (Deco 2009). -Habibi, A., Izadyar, S. and sarafrazi, A., 2014. Fuzzy Multi Criteria Decision Making. Inscription Gill, 157. Iran Wood, Furniture & Paper Industry MAG. 2009. 44:30-32. -Julie, J.Li. and Zheng Zhou, K., 2010. How foreign firms achieve competitive advantage in the Chinese emerging economy: Managerial ties and market orientation, Journal of Business Research 63:856-862. -Kotler, P. and Armstrong, G., 2008. Principles of Marketing. Amokhteh, Esfahan, 856. -Lihra, T., Buehlmann, U. and Graf, R., 2012. Customer preferences for customized household furniture, Journal of Forest Economics 18: 94–112. -Mohebbi, N., Azizi, M., Fatollahzadeh, A. and Mohebbi Gargari, R., 2010. Determination of the effective criteria on development of Iran furniture industry by analytical hierarchy process (AHP). Journal of Wood & Forest Science and Technology, 17(1):115-116. -Moin, M., 1999. An intermediate Persian dictionary. Amirkabir University Of Technology, Thirteenth Edition,1999. -Nemli, G., Hızıroglu, S. and Serin, H., 2007. A perspective from furniture and cabinet manufacturers in Turkey. Journal of Building and Environment, Num 42(1):699-706. -Omidi, H., Ghofrani, M., Ziaie, M. and Mohebbi, N., 2016. Determination of effective criteria on development of RTA Furniture industry in Iran. Iranian journal of Wood and paper Science research, 7(1):13-32. -Pacaman, E.H., 2010. Importance of Export Businesses in Turkey, Problems and Suggestions, (Unpublication Masters’s Thesis), Kadir Has university, Istanbul -Saaty, T.L., 2001. Decision Making with Dependence and Feedback: Analytic Network Process. RWS Publications, Pittsburg, U.S.A., 370. -Saaty, T.L., 2002. How to Make a Decision: the Analytic Hierarchy Process, European Journal of Operational Research,48: 9-26. -Sammadyar, H., 2007. Education, productivity and employment, 1st conference of Development of the Furniture Industry of Iran for presence in the global markets. Tehran -Sonmez, A. and Arslan, A.R., 2007. Problems Faced by the Export Making Method, Examples of the Furniture Industrial, Journal of Politecnik, 10(4):403- 409. -Shurchuluu, P., 2002. National productivity and competitiveness strategies for the new millennium. Journal of Integrated Manufacturing System, 13(6):408-414. -The World furniture outlook 2009/2010, prepared by CSIL, center for industrial studies- Milan (Italy) -The 15 edition of “World furniture outlook”, 2016, Seminar organized by CSIL Centre for Industrial Studies. -Taghadosi, A., 2011. Study of the Effective Indices on Wooden Furniture imports in Iran, Islamic Azad University of Karaj. 110. -Taghavi Nejad, B. and Esfandyari, A., 2007. Review the status of furniture and wooden artifacts. Nonmetallic Industry Bureau, Ministry of Industries and Mines. -Tajdini, A., Rabie, D., Jahan Latibari, A. and Pourmousa, Sh., 2011. Study on effective indexes on exports of wooden furniture in Iran. Journal of Sciences and Techniques in Natural Resources, 6(2):71-87. -Tajdini, A., Taghadosi, A., Pourmousa, Sh., Jahan Latibari, A., Safdari, V. and Roohnia, M., 2013. Study of the effective indices on wooden furniture export in Iran. Iranian journal of Wood and paper Science Research, 38(2) :205- 223. -Venus, D. and Safaeeyan, M., 2004. Applied applications of banking services marketing for Iranians banks, 4th Ed. Negahe Danesh Press, 276. -Zare, A., 2015. Review and Present Strategies For Reducing The Use Of Wood in Construction Steel Furniture in Qom. M.Sc. Natural Resources Engineering - Wood Industry, Faculty of Civil Engineering, Shahid Rajaee Teacher Training University, Tehran.141. -Zolghadr, M., 2007. Review of Iran's trade in wood and the possibility of wood products exports to the Persian Gulf Arab states. Journal of Wood and Paper Industries, 28:98-90. | ||
|
آمار تعداد مشاهده مقاله: 773 تعداد دریافت فایل اصل مقاله: 606 |
||