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بررسی رویکرد تولیدکنندگان داخلی مبلمان نشیمن در تولید و فروش این محصولات | ||
| تحقیقات علوم چوب و کاغذ ایران | ||
| مقاله 4، دوره 31، شماره 4 - شماره پیاپی 57، دی 1395، صفحه 581-594 اصل مقاله (230.12 K) | ||
| نوع مقاله: مقاله پژوهشی | ||
| شناسه دیجیتال (DOI): 10.22092/ijwpr.2016.106288 | ||
| نویسندگان | ||
| محمد غفرانی* 1؛ افروز غیاث وند2 | ||
| 1دانشیار، گروه صنایع چوب، دانشکده عمران، دانشگاه تربیت دبیر شهید رجایی، تهران | ||
| 2دانشجوی کارشناسی ارشد، گروه صنایع چوب، دانشکده عمران، دانشگاه تربیت دبیر شهید رجایی، تهران | ||
| چکیده | ||
| امروزه کارشناسان معتبرترین بخش از صنعت مبلمان جهان، موجودیت و پتانسیل های صنعت مبلمان ایران را به رسمیت می شناسند و مهمتر این که برای آن شانس رشد و توسعه بسیار زیادی قائل هستند. هدف از این تحقیق بررسی دیدگاه تولیدکنندگان داخلی مبلمان نشیمن در زمینۀ تولید و فروش این محصولات می باشد. در این راستا با کسب اطلاع از نظر متخصصین آگاه دانشگاهی و روش های تحقیق اسنادی و پیمایشی ، پنج شاخص مؤثر بر تولید و فروش محصولات مبلمان منزل، در قالب پرسشنامه ای استاندارد طراحی شد. برای بررسی روایی پرسشنامه از روش آلفای کرون باخ و برای ارزیابی اعتبار آن از روش اعتبار محتوی استفاده گردید. رتبه بندی شاخص های اصلی با روش طیف لیکرت نشان داد که از منظر تولید کنندگان داخلی، به ترتیب شاخص های مشتری مداری، همکاری با دانشگاهیان، مبلمان وارداتی، طراحی و رضایت مندی از حمایت های دولتی و اصناف، دارای بیشترین تا کمترین درجه اهمیت در تولید و فروش محصولات مبلمان منزل هستند. | ||
| کلیدواژهها | ||
| شاخص؛ مبلمان نشیمن؛ تولید کنندگان داخلی؛ تولید؛ فروش | ||
| عنوان مقاله [English] | ||
| Investigation of the domestic living furniture producer’s point of view on the way of manufacturing and selling of these products | ||
| نویسندگان [English] | ||
| Mohammad Ghofrani1؛ afrooz ghiyasvand2 | ||
| 1Associate Professor, Department of Wood Science, Faculty of Civil Engineering, Shahid Rajaei Teacher Training University, Tehran, Iran | ||
| 2M.Sc., Student, Department of Wood Science, Faculty of Civil Engineering, Shahid Rajaei Teacher Training University, Tehran, Iran | ||
| چکیده [English] | ||
| Nowadays, the leading experts of the world’s furniture industry approve the existence and potentials of Iran furniture industry and more importantly, they believe it can advance and grow much more in the future. So, the purpose of this paper is investigating of the domestic living furniture producer’s point of view on the way of manufacturing and selling of these products. In this regard, information from aware academic specialists was gathered. Then five indices, affecting the production and sell of furniture, was determined and used in the form of a standard questionnaire. In order to check the validity and reliability of the survey, Cronbach’s alpha coefficient and content validity methods were used, respectedly. Ultimately, rating the indices by Leikert method showed that: customer focus, collaboration with the academics, imported furniture, designing and finally producer’s satisfaction of government and business suporters, respectedly had the most to least degree of importance for domestic living furniture producers to the way they manufacture and sell their furniture products. | ||
| کلیدواژهها [English] | ||
| Index, living furniture, domestic producers, manufacturing and selling | ||
| مراجع | ||
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