| تعداد نشریات | 285 |
| تعداد نشریات سازمان | 83 |
| تعداد شمارهها | 3,094 |
| تعداد مقالات | 34,531 |
| تعداد مشاهده مقاله | 49,378,777 |
| تعداد دریافت فایل اصل مقاله | 79,828,468 |
بررسی رویکرد تولیدکنندگان داخلی مبلمان نشیمن در تولید و فروش این محصولات | ||
| تحقیقات علوم چوب و کاغذ ایران | ||
| مقاله 4، دوره 31، شماره 4 - شماره پیاپی 57، دی 1395، صفحه 581-594 اصل مقاله (230.12 K) | ||
| نوع مقاله: مقاله پژوهشی | ||
| شناسه دیجیتال (DOI): 10.22092/ijwpr.2016.106288 | ||
| نویسندگان | ||
| محمد غفرانی* 1؛ افروز غیاث وند2 | ||
| 1دانشیار، گروه صنایع چوب، دانشکده عمران، دانشگاه تربیت دبیر شهید رجایی، تهران | ||
| 2دانشجوی کارشناسی ارشد، گروه صنایع چوب، دانشکده عمران، دانشگاه تربیت دبیر شهید رجایی، تهران | ||
| چکیده | ||
| امروزه کارشناسان معتبرترین بخش از صنعت مبلمان جهان، موجودیت و پتانسیل های صنعت مبلمان ایران را به رسمیت می شناسند و مهمتر این که برای آن شانس رشد و توسعه بسیار زیادی قائل هستند. هدف از این تحقیق بررسی دیدگاه تولیدکنندگان داخلی مبلمان نشیمن در زمینۀ تولید و فروش این محصولات می باشد. در این راستا با کسب اطلاع از نظر متخصصین آگاه دانشگاهی و روش های تحقیق اسنادی و پیمایشی ، پنج شاخص مؤثر بر تولید و فروش محصولات مبلمان منزل، در قالب پرسشنامه ای استاندارد طراحی شد. برای بررسی روایی پرسشنامه از روش آلفای کرون باخ و برای ارزیابی اعتبار آن از روش اعتبار محتوی استفاده گردید. رتبه بندی شاخص های اصلی با روش طیف لیکرت نشان داد که از منظر تولید کنندگان داخلی، به ترتیب شاخص های مشتری مداری، همکاری با دانشگاهیان، مبلمان وارداتی، طراحی و رضایت مندی از حمایت های دولتی و اصناف، دارای بیشترین تا کمترین درجه اهمیت در تولید و فروش محصولات مبلمان منزل هستند. | ||
| کلیدواژهها | ||
| شاخص؛ مبلمان نشیمن؛ تولید کنندگان داخلی؛ تولید؛ فروش | ||
| عنوان مقاله [English] | ||
| Investigation of the domestic living furniture producer’s point of view on the way of manufacturing and selling of these products | ||
| نویسندگان [English] | ||
| Mohammad Ghofrani1؛ afrooz ghiyasvand2 | ||
| 1Associate Professor, Department of Wood Science, Faculty of Civil Engineering, Shahid Rajaei Teacher Training University, Tehran, Iran | ||
| 2M.Sc., Student, Department of Wood Science, Faculty of Civil Engineering, Shahid Rajaei Teacher Training University, Tehran, Iran | ||
| چکیده [English] | ||
| Nowadays, the leading experts of the world’s furniture industry approve the existence and potentials of Iran furniture industry and more importantly, they believe it can advance and grow much more in the future. So, the purpose of this paper is investigating of the domestic living furniture producer’s point of view on the way of manufacturing and selling of these products. In this regard, information from aware academic specialists was gathered. Then five indices, affecting the production and sell of furniture, was determined and used in the form of a standard questionnaire. In order to check the validity and reliability of the survey, Cronbach’s alpha coefficient and content validity methods were used, respectedly. Ultimately, rating the indices by Leikert method showed that: customer focus, collaboration with the academics, imported furniture, designing and finally producer’s satisfaction of government and business suporters, respectedly had the most to least degree of importance for domestic living furniture producers to the way they manufacture and sell their furniture products. | ||
| کلیدواژهها [English] | ||
| Index, living furniture, domestic producers, manufacturing and selling | ||
| مراجع | ||
|
- Afra, A. and Barimani,A., 2012. Investigation of the furniture world training and evaluating the Iran’s position. Iran wood and furniture industry journal, 70: 41-47. - Alizadeh, H., Faezipour, M.M., Azizi, M. and Zyaei, M., 2014. Survey the situation of furniture foreign trade, determine and prioritize the influencing indexes on export development (Case Study: Household Furniture). Iranian Journal of Wood and Paper Science Research, 2(29): 299 – 309. - Azar, A., Rezaei, Z., and Moradi, H., 2013. Evaluation of factors affecting in supply chain at furniture industry and identification of effective indicators to it (case study: Yaftabad zone in Tehran). Iran’s natural resources journal, 66(4): 453-465. - Deros, B.Md., Saibani, N., Yunos, B., Rahman, M. and Ghani, J.A., 2012. Evaluation of Training Effectiveness on Advanced Quality Management Practices. Procedia - Social and Behavioral Sciences, 56: 67 – 73. - Ebrahimi, Gh., 2013. Iran’s furniture industry needs academic and technical management in all levels. Iran wood and furniture industry journal, 83: 22-24. - Fatolahzade, A., 2006. Investigation on training state of foreign furniture in Iran. Iran natural resources journal, 59(1): 237-249. - Ghofrani, M., Azizi, M. and Rahimi, F., 2012. Investigation on Effective Indices in Development of Wooden Furniture Industry for Developing Countries and indicating the ways it can prove. Iran wood and furniture industry journal,67: 11. - Jahangirniya, M., 2009. A brief in Iran’s the situation of furniture industry. Iran wood and furniture industry journal, 50: 57-58. - Kotler, P., Keller, K.L., Brady, M., Goodman, M., Hansen, T., 2009. Marketing Management, European Edition, Prentice Hall, 899pp. - Maleki Gholandoz, M., Tajdini, A., Pourmosa, Sh. and Agharafiei, E., 2014. Identifying and ranking of factors affecting customer satisfaction of the household wood furniture industry by Multi-Attribute Decision making method (Case Study: home furniture). Iranian Journal of Wood and Paper Science Research, 4(28): 691 – 708. - Miller, D. and Crumtion, A., 2012. Improvement in facial aesthetic for productions of furniture industries. Iran wood and furniture industry journal, Translated by Fadavi, V. , 73: 34-38. - Mohebi, B., 2009. Industries should use the individuals’ new ideas from universities. Iran wood and furniture industry journal, 43: 15-16. - Najafiyan, M. and Aghababaei, H., 2014. The quantity and quality investigation of the manufacture of furniture and it’s effect on economics. Iran wood and furniture industry journal, 92: 37-41. - Rangavar, H. and Khojasteh khosro, S., 2014. Investigating the Effective Index on Customer’s Choice in Buying Furniture. Iranian Journal of Wood and Paper Industries, 1(5): 153 – 164. - Rahimi, F. and Ghofrani, M., 2011. The role and importance of worker’s training in the progress of Iran’s furniture industry. Iran wood and furniture industry journal, 62: 43-48. - Riyahei, A., 2009. Analytic investigation of the world’s furniture training and evaluation of Iran’s position. Tehran’s furniture cluster, pages: 25. - Tajdini, A., Taghadosi, A., Pourmousa, Sh., Jahan Latibari, A., Safdari, V. and Roohnia, M., 2013. Study the effective indices on wooden furniture imports in Iran. Iranian Journal of Wood and Paper Science Research, 2(28): 205 – 223. - Tehraniseresht, V. and Masuri, Sh., 2009. Industry managers! How much valuable is the design of the production?. Iran wood and furniture industry journal, 50: 68-70. - Tuan Hassan, T.M.R., Yaccob, M.R. and Abdullatiff, N.K., 2014. Sustaining SMEs Wood-Based Product Manufacturing through Best Practices –The Case of Indigenous Entrepreneurs in Kelantan. Procedia - Social and Behavioral Sciences 115: 221 – 234. - Ziyaei, M, 2013. Looking at Iran’s furniture industry by Italian glasses. Iran wood and furniture industry journal, 82: superintendent’s note. | ||
|
آمار تعداد مشاهده مقاله: 1,398 تعداد دریافت فایل اصل مقاله: 831 |
||